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Erica is an innovative Omni Channel merchant with experience spanning decades in retail buying, trend direction and product development with a strong track record in driving commercial success, an eye for style and a commitment to best in class performance.   A self-starter who thrives in a fast paced environment, Erica has extensive experience in working with designers to create, market, and sell collections that capture the customer’s imagination while knowing the market opportunities to capitalize on.

Services Include:

Seasonal trend forecasting

Assortment and Line Planning

On Air / Event Hosting & Styling

Social Media and Content Creation

Competitive Market Analysis

Community Outreach

 

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