About Erica

Erica Russo is a lifelong fashion enthusiast who translated her passion for blazers and heels into a decades-long career bringing the best of global fashion trends to millions of shoppers. 

Pulling from her early days as a buyer and then later on as Vice President/ Fashion Director for Bloomingdale’s, Erica has had the privilege of traveling the world discovering emerging brands, identifying new trends and turning them into commercial successes. 

Always one step ahead of the trend, Erica's specialty is identifying the key pieces and points of view that will captivate today’s modern shopper. Erica has had her hand in nearly every aspect of the industry, from her start as an accessories buyer, to developing private label brands, and conceiving marketing campaigns spanning both print and digital seen nationwide. 

Above all, Erica is a storyteller and a connector -- bringing people together with her curiosity, compassion and a sharp eye for style.  She continues to appear on TV as a Fashion and Lifestyle expert, most recently with New York Live, Good Day NY, and CBS Sunday Morning News and consulting for Fashion Brands looking to build from the ground up or in need of help with a specific category.Erica draws her biggest inspiration from the people and city that never sleeps New York, where she lives with her husband, a native from Hawaii who balances her out with his ongoing search for the world's best surfing.